Devoted to big issues and detailed political questions
Materie is a political magazine devoted to big issues and detailed political questions in discourse, contributing to the foundations of political opinion-forming. Specific issues of medium- and long-term relevance are examined from liberal perspectives and beyond. The approach is factual, evidence-based, and nuanced on those issues where nuance is appropriate.
Materie
Website
The narrative analogy that Brand Materie uses is simple. With its content bundled into a new type of media platform, it contributes to a foundation of knowledge and the possibility for factual, evidence-based political opinion-forming.
The different content types of the platform are composed of free material such as classic articles, infographics, smaller contributions on paragraphs of the Austrian legal codes and the like to form a magazine - Materie.
The free elements are structured in a grid, which captures the interaction and the network between the individual elements and at the same time organizes larger elements and patterns.
With this step, the brand only becomes tangible for users in interaction, this is where the first interaction artifacts are created in grids.
These include:
- Social media channels and actual public speech
- Website elements and pages
- People representing and representing the brand (in application of the language and value elements)
Cooperation
abss interactive - Development
Average - Consulting & Media Concept